![]() The ad message is supposed to be the last (the most recent) message in a channel - and it is. ![]() In total, 18 channels became the pioneers of Telegram official ads, and two of them belong to the man himself Pavel Durov. It didn't take long for subscribers to get tired of seeing the same ads over and over. ![]() Same ads by several dozens different advertisers appeared in all channels with a 1000+ audience. Here are just some things that went wrong: Ad platforms are no exception in general, and Telegram is no exception in particular. What have they been so displeased with? Aren't we already used to ads after all? Mistakes were madeĪs it often happens, when you start to test a new product, whatever it is, it quickly turns out that there are more pitfalls than probably was expected. The announcement was received favorably: people hoped that Telegram would make ads great again, targeted strictly by content and not by users' behavior.īut those users who were among the small testing group and saw and interacted with the actual ads - they were critical and disappointed. No personal information harvested and used. No behavioral targeting, only contextual. No external links in ads - only links to other channels. Businesses are to be able to buy posts in public channels with more than 1K subscribers. The security-oriented messenger Telegram has announced an ad platform last autumn.
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